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October 7, 2008
By: TOM BRANNA
Mexican superstar Lucero has become the official celebrity spokesperson for Procter & Gamble’s brand, Olay. According to P&G, Ms. Lucero’s stunning beauty, flawless skin and easy spirit make her an ideal addition to the Olay family of spokespeople/spokesmodels. An advertising campaign with TV, print, radio and online ads will be used nationwide in Hispanic publications and broadcast stations in Mexico and the U.S. In addition, Ms. Lucero’s voice will also be heard on the soon to be released Spanish version of www.olayforyou.com
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